New York, USA
Project: Adilson Gonzales
Lena West shows women entrepreneurs how to discover their unique CEO archetype and consider that information to build a business that loves them back.
She wanted her brand to represent the essence of her business as well as her personality. The inspiration for the brand was to bring elements of her ancestry - Lena is a descendant of the blackfoot tribe - and also other characteristics of her methodology, that uses group immersion, teamwork and union.
The result was an icon and an unique typography to compose the logo on a combination of colors that harmonizes with her skin tone.