fer müller is a Brazilian personal stylist.
The concept of the project was based on fer müller's personal aesthetic references, which presented a contrast between geometric and romantic elements. From that, it was possible to develop the typography: the result of the combination of serif letters with audacious geometric diagonal lines. As a complement to the project, the color palette features a composition inspired by her own color palette - deep autumn. As a result, 6 colors make a paired composition to better represent the stylist's personality - the intention is that the identity can be renewed with new color combinations throughout her career, being updated according to her own personal identity.